The community enterprise for tourism in Ban Thung Pradoo uses tourism as a tool for preserving and rejuvenating traditional lifestyles while successfully generating income for the community. This sustainably-managed ecotourism destination is based on natural resources, environmental awareness, and the community's cultural heritage. One of the highlights of this community is its coconut-centric lifestyle, coastal fishing, and wellness tourism. Visitors can enjoy a variety of activities, such as sand bathing for health benefits, learning how to create coconut milk blends, making tie-dye fabrics from coconut husks, and exploring sustainable agriculture practices. The community skillfully integrates local wisdom with modern technology to creatively manage tourism efforts.