"The Motifs Eco Hotel is a harmonious blend with nature, embodying the concept of friends-neighbors-nature. It encapsulates the spirit of sustainability through architectural design that seeks to convey the charm and identity of Chanthaburi in a Chanthaburi-Modern-Craft style. Drawing inspiration from the historic row houses and the unique disorder of riverside communities in Chanthaburi, the hotel emphasizes eco-living by managing operations with minimal environmental impact while considering the sustainable care of neighboring communities. It advocates a return to a lifestyle that relies on the surrounding nature, highlighting the importance of coexistence. This approach serves as a small voice for the idea that business, when intertwined with nature and community, may not just be an option but potentially a lifeline, paving the way for sustainable business practices. The hotel aims to provide eco-friendly services, from design to delivery, through the concept of friends-neighbors-nature. Under the broad guiding principle of "Genuine Green Tourism," it has been certified by environmental organizations with a standard for environmentally friendly hotels in 2022. Additionally, it is recognized with two prestigious awards: the Excellence in Architecture Award and the Asia Pacific Awards - Best Hotel Architecture Thailand. By incorporating the principles of the Sustainable Development Goals (SDGs), the hotel bridges the gap between concepts and measurable outcomes while upholding management standards for service sustainability. They are taking the next step towards reducing carbon emissions from the hospitality industry by utilizing CF Hotels as a significant platform. This initiative fosters awareness of sustainable services with tangible impacts, enhances community quality of life, and supports local experiences through hotel amenities and locally-inspired breakfast stations."