Cafe Amazon first emerged in 2002 from the vision of the management team at PTT Public Company Limited, which recognized the opportunity to enhance the market potential of PTT's service stations. They developed the concept of integrating a coffee business within these stations, aiming to generate revenue while catering to the lifestyle needs of consumers and travelers alike. The creation of the "Cafe Amazon" brand was inspired by Brazil, the birthplace of coffee, and the Amazon rainforest, which is regarded as one of the world's premier natural habitats. This land is rich with breathtaking natural beauty – featuring diverse flora and fauna, flowing waters, and an abundance of clean air. This concept was designed to evoke a coffee shop atmosphere that is cool and refreshing, surrounded by greenery and water. Over the years, Cafe Amazon has evolved into a popular meeting point and a relaxing retreat for travelers, adorned in green tones that reflect a natural theme. The design incorporates gardens and fountains to create a serene, tranquil setting, embodying the essence of relaxation and serenity. This unique ambiance has established Cafe Amazon as an oasis for travelers. Coupled with the signature intense flavor of its coffee drinks, the brand has embraced the slogan, "Taste of Nature."