S&P at the Food Court in Thammasat University is part of a restaurant and bakery business under the S&P brand, which was established in 1973. Initially located on Sukhumvit Soi 23, it quickly gained popularity and received positive feedback from numerous customers. This success led to the idea of expanding the business into bakery operations, ultimately becoming a pioneer in Thailand for custom-decorated cakes and the first to introduce character-themed cakes.